I love this ad – it’s smart, catchy, fast, great music, and all signs of a winner. The commercial itself is brilliant, it shows off exactly how we progress through traditional search engines.

Now after watching that ad, watch any of the Microsoft ads for Bing.

Obviously the commercials for Bing are exaggerations of a multiple search query experience. But Bing does a really good job of aggregating data on a single search to help you find relevant information. For example, compare one search of “Paris” in Bing vs Google.

Google search results for “Paris”

• Paris on google maps
• Wikipedia
• Links to travel
• Links to google news about “Paris”
• Related searches

Bing search results for “Paris”

• Aggregate information view of Paris including: official site, weather, attractions, neighborhoods (this is all before it even shows you the search results – which are almost identical to Google’s
• Wikipedia (and then all the same links as google)  and every search result comes with an aggregated information view of what’s on the actual page.
• After the search results, it gives you sectioned results
• Weather
• Maps
• Hotels
• Attractions
• Flights
• Paris Nightlife
• Learn More about Paris
• Related searches

Final Thoughts

Obviously, this is only one example, but it’s relevant because of the content  in Google’s advertisement about search. Personally, I still use google because of the asthetic. I tried to look for the option to turn off the background images on Bing (I think the gradients and image backgrounds look very 2004) and I couldn’t find them.

Based on results alone, Bing does a better job than Google if you’re not sure exactly what you’re looking for. However, Google really shines if you know exactly what yo want out of your query but you cannot remember the URL of the page.

What do you think? Bing or Google? Let us know by leaving a comment.

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